Easy to use. Easy to Launch.

See why businesses of all sizes use Google Tag Manager as their tag management solution.

Increase your agility.

Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track activity across your sites and apps, and the intuitive design lets you change tags whenever you want.

Put your mind at ease.

Easy-to-use error checking and speedy tag loading ensure your mission-critical data is collected reliably and accurately. The IT team will feel confident that the site is running smoothly, so everyone’s happy, even during busy holidays or the launch of a new campaign.

Deploy Google and third-party tags.

With Tag Manager, you can add or change your tags as needed. Tag Manager supports all tags and offers easy-to-use turnkey templates for a wide range of Google and third-party tags for web and mobile apps. You can also use Tag Manager to manage how your tags behave once users make their cookie consent decisions.

Don’t see what you need listed? Easily add it with Custom templates.

Are you a tag vendor? Add your tag template to the Community Template Gallery.

Collaborate across your organization.

Workspaces and granular access controls allow your team to work together efficiently, while multi-environment testing lets you publish to different environments to ensure things are working as expected.

Enterprises with Tag Manager 360 can give more users tagging access, with defined levels of access to certain pages.